Snap has also been pushing development of its scanning tools, which can already figure out what song is playing or get more info on an Amazon product. Snap also emphasizes that the feature gives developers fast-tracked distribution across a network of hundreds of millions of existing daily Snapchatters. With the technology, which was built off Snap’s game development work, the interaction matters. Friends could also make plans, like festival lineups for events such as Coachella, among others.įor the fashion crowd, a Mini could allow contacts to compare notes in a Who Wore It Best scenario, while another focuses on styling and even group shopping.
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In another, early partner Atom Tickets created a Mini that lets friends watch movie trailers together, choose local theaters and then buy the tickets. In a Snap-developed example called Let’s Do it, friends who can’t decide what or where to eat can make a list of choices, and then let the Mini randomly choose.
A key characteristic of Minis is that they encourage social experiences, or usage between friends. bite-size versions of apps that work inside Snapchat. In another announcement, the company unveiled Snap Minis, i.e. Where that could go in the hands of event managers, the masterminds of pop-up shops, fashion marketers and others looks intriguing, especially as the social context allows friends to step into these worlds together. It can understand and augment large areas using different data sources, like 360-degree images and community Snaps to build digital representations of the physical world to a larger mapped area.Ĭertainly, the ability to layer AR over such broad sections could unleash creative and artistic experiences.
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Snap also revealed Local Lenses and how it uses its Landmarkers tech - which can bring AR to a building or site - to handle the scale of full city blocks. In one example, an ML model enabled a realistic virtual shoe Lens that lets people try on shoes with AR. There are numerous changes to version 3.0 now, and one of the biggest is the introduction of Snap ML, a tool that lets outside developers use their own neural network or machine-learning models to power their Lenses. Snap’s three-year-old Lens Studio allows a user to create AR Lenses for the platform. Independent Designers Creating Collections At Home
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